Word Slinging & Life Wrangling

Originally published at Sherry D. Ramsey. You can comment here or there.

For a number of years, I ran a couple of successful email courses through The Scriptorium; one was called “The Two-Week Short Story” and the second was “Short Story Workshop for One.” People seemed to enjoy them and I received a lot of very positive feedback from students. The first was (rather obviously) a guide to coming up with a story idea and writing a quick, complete first draft, all in a two-week period. The Workshop was a method for writers who found it difficult to get feedback or critiques to work on developing the kind of critical eye needed to help them improve their stories on their own. The Short Story Workshop itself grew out of an article I had published in Speculations back in 2001, so it had already lived through one reincarnation. It occurred to me that they’d both probably translate well into short ebooks now, and that I might reach a new group of aspiring writers in that format.

Never one to let a good idea fail to distract me from what I’m really *supposed* to be doing, I set to work and did some revising, tweaking, and re-formatting. Also, cover design, since every good ebook deserves a good e-cover. I’m not quite ready to release the ebooks yet, since they need one more good going-over, but I’m thinking within a week or so they’ll be ready to go. But I can share those covers with you now (they might get a little more tweaking, but I think they’re pretty much done):

I expect to price the ebooks around $1.99, which will be a bargain considering the courses used to sell for $8.00 each! However, I did have the hassle of setting up the email schedule, so compared to that, selling ebooks is easy. I believe I’ll test these in Kindle Select at first, and then move to a broader platform after that, as my marketing experimentation continues.

If you or someone you know is looking for some story inspiration and motivation, or have a story that needs some intensive self-workshopping, I’ll be posting here when they’re released. Maybe you’ll find them useful!

Originally published at Sherry D. Ramsey. You can comment here or there.

It’s out!

The Murder Prophet released yesterday, and is available for instant download from Amazon.

It already has a five-star review from one of the winners of the Rafflecopter giveaway I ran a while back, which was pretty exciting to see!

There’s also still a giveaway running over on Goodreads if you’d rather try your luck there before plunking down your $3 for the ebook. ;)

Originally published at Sherry D. Ramsey. You can comment here or there.

One more hard truth, fellow self-publishers, and then I’ll stop haranguing you.

Obstacle #5 – You, the Author

This might sound harsh, but all the other obstacles we talked about really stem from one source—the author. Here’s what a lot of authors miss:

Self-publishing does not mean that you can, must, or should do it all yourself.

I think that’s what trips us up. You may be passionate about doing things your way, sticking it to the “gatekeepers,” or just sharing your story with the world. But don’t lose sight of the fact that publishers do not do everything themselves, either. They use editors. They use cover artists. They use book designers. They use marketers. They use people who are trained in these skills, and like it or not, your book is competing with those books for readers’ money and attention.

Yes, it’s possible to do all those things yourself, and do them all well. Maybe you can. But don’t expect to. Don’t assume you can. Instead, assume you have to educate yourself. You have to learn how to do these things, all of these things, well. And you have to accept that sometimes your best effort will not be enough, and you’re going to need help.

Let’s face it, as writers, we all have to have a touch of ego. We want to tell our stories. We want others to listen. We admit, by the mere fact of writing, that we believe we have something to say. But that ego can be our downfall. It tells us we can make a good book cover—or one that’s “good enough”–with no training or experience at all. It tells us that our writing is pretty darn good without any expensive and time-consuming editing. It tells us that if only we shout and shout and shout about our book enough, make our work “discoverable” enough, people will listen and feel compelled to read it, because it’s just that good.

That ego lies. Don’t trust it. View everything it says with suspicion. Assume you can’t do all those things yourself, and educate yourself if you’re determined to try. There’s a much better chance then that I’ll buy your book, and not put it down after the first five pages. And that other readers will follow suit.

The best news in all of this is that it’s not too late. Even if you’ve made one or more of these blunders, thrown these obstacles up in front of your potential readers, you can fix it. You can upload a new cover for an ebook. You can rewrite and change your blurb. You can upload an edited version of your story. You can start promoting more (or less!) or more effectively. You can decide to educate yourself or get help in the areas where your skills are lacking. If you’re in this for the long game, it’s never too late to improve.

Good luck!

Originally published at Sherry D. Ramsey. You can comment here or there.

Here’s the third in this five-part series of posts about the obstacles I see fellow self-publishers still throwing up in front of their potential readers. Today, it’s all about promotion.

Obstacle #3 – No Promotion/Over Promotion/Bad Promotion

This is for books I might find out about online, for example on Facebook, Twitter, or other social media. Well, obviously, if you’re not doing this sort of promotion, I’m not likely to hear about your book at all. There’s a slight chance that if it’s in a particular genre niche that I enjoy, I might discover it if I’m browsing that section. But the odds on that are slim, at best. Do you really want to leave it to chance?

1. No Promotion. I heard an author complain the other day that sales of a recent title had dropped off completely. So on a whim, I went looking for the book. I had to search around on the author’s site a bit to even discover the title. I found it on Amazon—but it had no reviews. I found it on Goodreads—again, no ratings or reviews, and the author has not set him/herself up as a Goodreads Author. I looked back over the last week of the author’s Twitter feed—no mention of the book. Granted, I don’t know what other promotional avenues this author has tried. But apparently he or she has not made an effort to get some reviews—not even from friends or colleagues—and is not actively promoting it on Twitter or the website. These are pretty basic promotional efforts, folks. No wonder it’s not selling. Remember, readers have to find out about your book before they can read it.

2. Over-Promotion. The other side of the problem, of course, is those authors who over-promote. To use another Twitter example, when I’m deciding whether or not to follow a writer, I look at their recent Twitter feed. If I see five or more promotional tweets in a row for the same book, I generally don’t follow. I know that I’ll only be annoyed when the same same same tweet keeps showing up in my feed, and there’s no chance I’ll go check out that book. Which is too bad, because sparingly-used tweets can serve as a gentle reminder about books that look interesting to me. There’s a good chance I will at least go to the book’s page at Amazon or elsewhere and see what the cover and blurb look like. But flood me with promos and you turn me off.

3. Bad Promotion. This is what I call shoot-yourself-in-the-foot promotion. This is another thing that makes me sad. The writer who posts an unedited (or poorly-edited) chapter of a novel on Wattpad or a blog to “generate interest.” The writer who shares a sentence, rife with spelling mistakes and grammatical errors, on Twitter. These efforts to create interest in the work actually have the opposite effect. They say “Stay away, bad writing ahead.” I’m not saying you have to post only letter-perfect material in every Tweet or Facebook update. But be sure that what you’re sharing is as good as you obviously think it is, or you’re only harming your reputation as a writer.

I know, I know. There are famous authors who share their first drafts, chapter-by-chapter sometimes. But keep in mind that by the time they get to the point of being well-known, these authors are writing pretty good first drafts. They have experience being edited. They likely have considerable editing experience themselves. Writing is a craft where, if you are constantly trying to improve, you do improve with practice. They can do it. Maybe you shouldn’t.

Admittedly, promotion is a delicate balance. The keys, especially in social media, seem to be diversity (using many different vectors), and a consistent message that doesn’t become overwhelming.

Also, be sure you’ve overcome obstacles #1 and #2 before you move on to promotion. When I see a paid ad for a book with a terrible cover, I feel sad again. You’ve actually paid to alienate me from your book.

Two more obstacles left! Be sure to come back tomorrow for Part 4!

Originally published at Sherry D. Ramsey. You can comment here or there.

Before we get to this list, let me tell you where I’m coming from on this. I try hard to support and read independent/self-published authors. I have a self-pubbed book coming out soon myself. I’m not a literary snob or a believer in any “one true way” of publishing. Roughly 1 in every 3 to 4 books I pick up will be indie/self published. I’m happy to read them. I want to read them. I’ve discovered some wonderful books and authors this way.

But lately, I’ve been almost immediately putting down quite a few of those that I pick up—some after less than a chapter or only a few pages of reading. And many don’t even make it to the point where I will pick them up.

There are a LOT of books I want to read. I manage 50-60 per year and my shelves and e-readers are still overflowing. So despite my desire to support, I’m not going to waste my precious reading time, either. Your book has to pass several all-important obstacles for me to read it. We’re not even talking about whether I end up liking it yet, so you get that ever-more-important good rating/review. We’re talking about just getting me to read it, all the way through to the end.

Obstacle #1 – The Cover

We should all realize by now the importance of the cover in selling your book. The average cover in a bookstore gets about 8 seconds to interest a potential book-buyer—I’d hazard a guess that online, that window of opportunity is even smaller. I can’t even count the number of articles and blog posts I’ve read that stress the importance of your book’s cover.

And a lot of self-published authors are still getting it wrong.

Look, I’m not saying you can’t create your own cover. Some writers have experience in website or graphic design, art, digital art, etc. You may be perfectly competent to create a good cover. If you have zero experience in any relevant area, you still might be able to do it, but realize that you must tread carefully and do your research. Either way, whether you take a crack at it yourself or hire someone, be smart about it. Here are a few things to think about:

1. If you are inexperienced and can possibly manage it, hire someone to create your cover. There are many options, from pre-made designs to custom artwork, at a range of prices. If you go this route, look over the creator’s portfolio and make sure they create the kind of covers that would make YOU pick up one of these books. I’ve seen some folks offering cover design lately that I shudder to think someone would pay for. Don’t go for cheap over quality, or assume that all designers are equally adept. You wouldn’t dress your new baby up in dirty rags to get her picture taken. Don’t cheat your book of a decent cover.

2. If you feel moderately qualified, take a crack at creating your own cover. If you go this route, do your research first. There are loads of resources online to help you. Like here, here, and here, just to start. And don’t neglect the fonts! A decent cover design can be ruined by the wrong font or not enough attention paid to fonts and title design. At the very least, check here and here before you proceed.

3. If you are self-creating, please, please, PLEASE get a second opinion on your cover when you’re finished. And a third. And a fourth, fifth, and sixth. And not just from people (family and friends) who are going to say nice things even if your cover looks like an incensed monkey threw poo all over it. Ask other writers and readers in your circles, online or in person. If you know an artist or graphic designer, run it by them. Ask for honest opinions and advice.

If you have none of these resources, put your cover on your computer screen and load up some websites or blogs that specifically showcase BAD covers. Compare yours to theirs and ask yourself honestly if you have committed the same types of sins. You MUST be hard on yourself. This is the very first obstacle you have to get potential readers/buyers past.

You may get mixed opinions on your cover—perhaps some people like it and some people don’t. For those who don’t, find out whether their dislike is based on personal taste (they don’t like the colours, or the mood, or it doesn’t look like a book they’d pick up) or unprofessional quality (the fonts are unreadable, images look pasted-in or don’t match, colours clash).

You need a cover that looks professional, and if you can’t create it yourself and won’t pay for it, it’s pretty much game over. Readers are not even going to give you a chance. This is a sad but true fact in the world of self-publishing, and you ignore it at your own risk.

Watch for Part 2 of this series tomorrow, and we’ll talk about the next obstacle!